The value of the service in the luxury market
For Cristiane Santos
AAA services to the public can be provided in different ways, but the one that leads to customer delight is one that provides an extraordinary experience during the service.
To surprise and delight the customer must connect emotionally with him, becoming complicit in its moment of life, whether in a store, hotel, restaurant, medical aesthetics, travel agency, or any place where there might be some kind interaction between the client and service provider.
The spell takes place from person to person. If you have a company that provides services, know that the customer will remember your brand based on the person who answered the phone, as it was received at the reception, as the valet drove his car as his wishes were met by maître Finally, based on the performance of all the people with whom he maintained contact with the company.
For this you need to have well trained staff who are true ambassadors of your brand, which in addition to master all the technical knowledge about their own area, also have a global vision of the company's brand, are well informed about the What happens in the market and, above all, be proud of belonging to the Company.
It is essential that entrepreneurs and managers of companies dedicated to developing people who will delight your customers, because excellence is inherent in the universe of luxury. However, if the services are naturally intangible ocliente how to realize the value of which is provided to him at some point?
I repeat: people choose other people to care for services that will influence your day. It is therefore important that your employee is emotionally connected with your client, who really understands your wishes and can be at any given moment, the supplement he needs to have a day of calm, joy and peace of mind, whereas the Most live in chaotic cities.
An extraordinary experience can translate into a more committed relationship, when the contractor demonstrates the real intention of being useful when the customer wants at that time. Before your client should not be sales targets, only a sincere desire to provide extraordinary what he lacks at the moment.
Good morning!
I would like to congratulate the people who wrote this articulate, actually work in the area and would like to form my fururo proipa company.
Grateful.
Herman Gotsch
Cristiane,
Fantastic this matter.
As a supplier, I try to always follow the rule "which differs from the company concerrentes the service is not for sale."
As a consumer ... well, I was bored by the lack of attention and mood of vendors and employees - luxury or not.
The best example is, unfortunately, Fran's Café Cappuccino them is barbaric, but never, in any store, got a smile or a decent service.
Same as Le Lis Blanc Iguatemi - unlike affiliate Market Place where goods are always treated, spoiled and alegradas, the "playboy" Iguatemi treat us as if we had the honor to shop there.
A hug,
Monica
Monica
Thank you for your comments as from enemies.
Light Vaalor
All:
Cadastren on our website as following link
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[...] This post was Mentioned on Twitter by Saint James, Monica Blu Pucci. Monica Blu Pucci said: The value of the service in the luxury market - http://b2l.me/abt5ea Matter Fantastic! Send to Fran's Café! [...]
Dear-conpartilho with the thoughts of this matter so well written. Congratulations! Teresa
This story is really about all I've got a project to open a shop of perfumes and cosmetics inside a mall AA, because I got tired of buying in the shops where the service does not match the luxury of the fragrance, I agree with Monica when we go to a place want to be treated well and really love the Lellis and buy it for 12 years, but the store needed a makeover Iguatemi (Service) shop now bourbon is wonderful and there are spoiled. Q is how I intend to enter the area of fragrance, I have in my shop the most excellent service (regardless of sales) q want my clients to be recognized by name, like fragrances, brand, I pamper them with all q you are entitled to enter into my shop the customer will not only buy it will have honor in saying there buying q, q tbm part of that store, it will be something different when you're ready to divulge all participate in this wonderful moment in my life .
Luxury Service, disclose to consumers prazer.O merece.Luz Vaalor
Dear Cristiane,
I really liked the area, especially the details on how a well trained and professional care in a company, makes a difference anywhere. They say that hospitality is a human value, if so, hospitable or not born ... I think not. It is logical that some are born with the spirit of service, but there are many others who have not realized how to be gentle, open to serve, is priceless. Coaching is the way to bring each one, the possibility of further many memorable experiences.
Dear Cristiane,
I really enjoyed your article. Work with training in hospitality (hotel service experience) and have had a lot of work but very satisfying to see the results.
We have a poor and hungry to learn, grow and evolve. We will invest in it!
Best regards,
Beatriz Monteiro.
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