By Vera Golik

The new fragrance Beyoncé Heat is the first fragrance from megastar Beyonce arriving in Brazil. More than a singer fashion, Beyoncé won movies, invaded and established itself as fashion trend-setter and a global icon of modernity.

Now, your perfume that exudes sensuality and daring, is available for the Brazilian who want to feel the power and elegance that mark. The name of the fragrance - Beyonce Heat - reveals the true essence of his unique and provocative. "My fragrance is a unique expression of the sensuality of a powerful woman," says Muse.

The fragrance is super feminine and sensual fruity floral. It opens with a bouquet of magnolia neroli, orchid vanilla and touches of red peach. At the heart of the perfume sexy surprises, like almond biscuit, sweet nectar of honeysuckle and creamy musk. In the background, a combination of warm notes of giant sequoia, tonka bean and amber. The result is a fascinating and mysterious hot trail. "I created this fragrance for women decided they do not fear nor wish to be desired." Beyoncé leads, more than a pretty face, a sculptural body and a distinctive voice, has been recognized internationally for his contributions to the global community through the his humanitarian efforts.

The bottle Beyoncé Heat is shaped curved, elongated and acinturado, referring to the body beautiful and sexy star. The shades of red gradient invite the experience of letting yourself be captured by this fiery and irresistible.

The height of sensuality does not give the purest luxury, represented from the matte finish packaging in shades of fiery red, black and gold, crowned with the touch of gold ribbon at the top of the bottle. A design that does not forget any details, impossible to ignore.

Obviously, the hype will leave us all wanting to be part of this experience burning. In Brazil, the video will be displayed at retail outlets and has the direction of renowned Jake Nava, responsible for video clips of hits like "Single Ladies," "If I Were a Boy," and "Beautiful Liar." "Single Ladies "was the clip received more nominations for the MTV Video Music Awards, taking the award for" Video of the Year "(video clip of the year), 2009.

Photographed by Michael Thompson, the print media campaign reveals the stunning image of Beyoncé, who seems to radiate heat. Her glowing skin, her red silk dress - the sensuality in every detail. Both the campaign video as the image of the print media evoke the so-called "CATCH THE FEVER." Irresistibly radiant, undeniably sexy, no doubt makes you want to use and ignite passions in this fever away by Beyoncé Heat. Time to turn up the heat.

To get in the mood, well worth a visit to the site www.beyonceparfums.com and Beyoncé Parfums page on Facebook: http://www.facebook.com/pages/Beyonce-parfums/325964539722

Beyoncé perfumes produced by Coty in Brazil are distributed exclusively by Passion Perfume and Cosmetics (SAC 0800 550 203). Suggested retail prices to the consumer: R $ 89.90 (30ml), R $ 115.90 (50 mL) and R $ 159.90 (100 ml)

Team Building Beyoncé Heat

Perfumer: Olivier Gillotin & Claude Dir of Givaudan

Designer Packaging: Lutz Herrmann Design

Advertising Agency: Laird + Partners

Ad Photographer: Michael Thompson

Video Campaign Director: Jake Nava

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty, who was awarded the title of founding the modern fragrance industry.

Today, Coty Inc. is recognized worldwide as a market leader in beauty with net sales of around $ 4 billion. Directed with an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets around the world.