About the portal Value Luxury Lab

Created in 2008, initially called Market Luxury Contemporary and less than one year of existence, has developed a significant membership, becoming one of the most visited blogs in Portuguese content related to the luxury market. With the growing participation and interaction of our readers, we decided to turn the blog into a content portal for corporate knowledge concerning the luxury and premium markets. The portal is aimed at entrepreneurs (as), entrepreneurs, professionals, students and the general public interested in Luxury.

The new Value Luxury Lab gathers information about the Luxury Market in Brazil and worldwide, commented by experts of the market, plus tips on releases and events for our readers, such as restaurants, shops and fashion - a space that we share with you, our reader.

Letter of Light Vaalor

When I founded the blog on the Market Luxury Contemporary, the goal was to make a rescue of my professional experiences, intellectual and emotional in my career prime in touch with luxury brands such as global expression Polo Ralph Lauren, Calvin Klein and Yves Saint Laurent. At the same time sought to create an environment conducive to the study of Contemporary Luxury Market in Brazil, about whose bibliography is greatly reduced.

Over the past two years, through studies and research, accumulated knowledge about the Luxury Market in Brazil and worldwide. Now is the perfect opportunity to transform this content into a book on luxury business, which brings together the experiences, concepts and practices of the major market segment. This book will be Lacy in 2010, called Luxury Contemporary Culture.

But what exactly is the luxury?

It is the possession of a property restricted to the privileged few? It is a superlative experience, an object of inestimable value, or the latest model of something very rare? All the above statements and many others. The contemporary luxury, but is no longer restricted to a social class is no longer inaccessible, is no more superfluous, and may not require or involve great expense necessarily ostentation. All settings only the relationship with the pleasure remains.

Undeniably, luxury is a moment of pleasure. And with pleasure, luxury is personal and not transferable. The new contemporary desires transformed the consumption of luxury goods in feelings that can not be flaunted and more responsive to individual and personal desires. In contemporary luxury, ostentation gives way to pleasure and refinement and luxury of excess turns into vulgarity.

The contemporary luxury is now seen as a sign of development, evolution of individual and personal choice. Thus, the associations increase awareness of luxury with more humanized, linked to ethics, ecology, welfare and culture.

The luxury today is the power to fulfill his wishes. Whatever they are!

Situation of the luxury market in Brazil

The luxury segment in Brazil has shown a continuous and consistent, reflecting the maturation process of the market. Large international luxury brands are accessing our market all the time, because we have a long history of success in almost all product segments and services from market opening in Brazil.

The deluxe issue in recent years has become of national interest from entrepreneurs of large, medium and small businesses to fashion professionals, communication, marketing and sales. Everyone is interested in new concepts of the luxury market as well as the competitive advantages that this market can add to their own businesses and careers.

The recent visibility of Brazil makes major international luxury brands are interested in our market, because Brazil has a long history of successful international brands in almost all product segments and services from the opening of the market in decade 90th.

This recent phenomenon is developing marketing to the consumer market with new quality parameters, which increases constantly demanding standards of customers for products and services of luxury and premium. This new perspective is a factor constant threat to established businesses and brands here, demanding the same for continuous improvement of products and services to meet this demand.

"The contemporary luxury is a philosophy of shared global insatiable quest for the unusual, unique or special fuel from the pleasure and experience." Light Vaalor 2009

About Light Vaalor, president and founder of Luxury Value Management Consultancy and Value Luxury Portal Lab

Director President and founder of Value is more than twenty years managing operations of luxury brands nationally and internationally, developing business, marketing, sales and communication.

She was director of Polo Ralph Lauren and brands like Calvin Klein and Yves Saint Laurent. His proven experience in the market and its high value-added offer their customers a great advantage when they plan to increase the desire and value for their brands.

Light is a consultant and speaker on the market for contemporary luxury and speaks of the importance of applying extra services for companies who want to acquire premium clients. His book on the subject is already in the final stages of completion and should be released in 2010.

"Luxury is the key and not excessive."

Light Vaalor 2009

Value luxury media lab kit PPSN