About the Value Luxury Lab Website

Was created in 2008, under the name Luxury Market Blog at the Contemporary. In just less than one year of existence, the blog has developed into one of the most visited sites contents Regarding luxury in Brazil. With Increased participation, and interaction from our readers, we have Decided to turn the blog into a portal filled with corporate knowledge Regarding the luxury and premium markets. This site is for businessmen, entrepreneurs, professionals, students and the general public who are Interested in this subject.

The new Value Luxury Lab gathers information on the Luxury and Premium Market in Brazil and worldwide. It has comments from professionals and Also has tips and comments for our readers, regarding restaurants, shops and fashion - That the space we share with you, our reader.

Please visit our site where we always welcome your comments, questions, suggestions and cases of success. You, the consumer or businessman Luxury privileged to have this space to express your ideas. Welcome.

Light Vaalor Letter:

When I created the Value Luxury Lab, the objective was to share my knowledge and my professional, intellectual and emotional Experiences while working in the international luxury brand market, with brands such as the Polo Ralph Lauren, Calvin Klein and Yves Saint Laurent. At the same time, I sought to create an environment Appropriate to the study of the Luxury Market in Contemporary Brazil, Whose literature on the subject is still quite limited.

In the last two years I have studied and compiled a wealth of knowledge on the upscale market in Brazil. Now is the ideal team transform this content into a book and information on Luxury Business, Which Brings together the Experiences, the main concepts and practices of this market segment. Which book This is due to be Launched in 2010, will be called "Luxury Contemporary Culture."

But, what's Luxury?

Is it the possession of the property restricted to a privileged few? Is it a superlative experience, an object of inestimable value or the latest model of something very exclusive? All the above statements and many others. The contemporary luxury, but is no longer restricted to one social class is no longer inaccessible, no longer superfluous, and may not require or involve large expenses Necessarily ostentatious. Of all the settings just the pleasure remains.
Undeniably, luxury is a moment of pleasure. And with pleasure, luxury is personal and not transferable. The new contemporary Desires Transformed the consumption of luxury goods in feelings That Can no longer be affixed and responding to individual and personal Desires. In contemporary luxury, ostentation Gives Way to pleasure and refinement and luxury of excess turns into vulgarity.

Luxury today is the Power to Fulfill his wishes. Whatever They Are!
The contemporary luxury being wellness is seen as a sign of development, personal development and personal choice. Thus, Increased association of luxury with more human awareness, linked to ethics, ecology, culture and welfare.

The luxury market in Brazil has shown a continuous and Consistent growth, reflecting the maturation process of this segment, reflecting the need for companies to Develop and Improve Their competitiveness actions geared Towards an improvement in customer relations. In recent years, the issue has Luxury Gained some national interest. Everyone is Interested in the new concepts of the Luxury Market, as well as the competitive Advantages That Can this market add to Their Own businesses and careers.

BRAZILIAN MARKET SITUATION

The recent visibility of Brazil's economy has made major international luxury brands Interested in our market. Brazil has a long history of success for international brands in Almost all segments of the economy, since the opening of the market in the 1990's.

This new marketing phenomenon has developed in the consumer desire for a new quality, Which Is Constantly raising Their demand for luxury and premium products and services. This new perspective is a factor, that 'threatens established brands and businesses here in Brazil, and pushes to Continuously Improve Them Their products or services to counteract such forces and meet this new demand.

"The contemporary luxury is a comprehensive philosophy, shared of the insatiable quest for the unusual, unique or special, fuel for pleasure and experiences"

Light Vaalor 2009

About Light Vaalor, president and founder of Value and Value Management Consultancy Luxury Luxury Lab Blog

Executive Chairman and founder of Luxury Value Management, has more than twenty years of experience in managing operations of luxury and premium brands, Developing business, marketing, sales and communication.

She was director of Polo Ralph Lauren operation in Brazil and marketing manager of brands such as Calvin Klein and Yves Saint Laurent. Her proven experience in the market and Its high value offer her clients a great advantage When They plan to Increase the desire and value for Their brands.

Light is a consultant and speaker on the market for contemporary luxury and speaks of the Importance of Applying That extra services for companies want to acquire the premium clients. Her book on the subject is Already in the final stages of completion and Should Be released in 2010.

"Luxury is the essential and not the excessive."

Light Vaalor 2009

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